CM3

CM3 Building Solutions (CM3) has been serving the Pennsylvania, New Jersey, and Delaware communities for over 20 years with their offerings in Air, Energy, Security, Communications, and Maintenance Services.

Over the years, Farotech has been a partner of CM3 and assisted them in matters such as design, email campaigns, and website builds. However, their website was out of date and needed a more modern approach. Farotech was eager to improve on their earlier website efforts and jumped right into the process of strategic planning.

One of the first things Farotech tackled was laying out the site architecture in a way that would best benefit CM3 for long-term SEO benefits.

Once the site map, meta descriptions, alt text, and other items critical to ADA website compliance/SEO best practices were completed, Farotech then tried to figure out how to create unique functionality to better highlight CM3’s offerings. Farotech worked with CM3 to create their own in-house careers section/job board, project case studies page, and sister product website.

After the design phase and branding adjustments were all firmly ironed out, the next step the group needed to take was starting full website development.

All of the aforementioned technical planning items were set up and went through a rigorous quality-assurance phase. As the design was implemented and tested to ensure the best practices for mobile responsiveness, the team did a final check before scheduling out the launch of the website.