Donor Alliance

As a recognized leader in facilitating the donation and recovery of transplantable organs and tissues, Donor Alliance’s mission is to save lives through organ and tissue donation and transplantation in both Colorado and Wyoming.

To help better support their mission, Donor Alliance reached out to Farotech to help create a website that would best support all of their marketing needs and functions. Between maintaining their legacy content, leveraging SEO, and new functionality, a lot of work had to be done

While the initial strategy portion of the site was being performed, Donor Alliance and Farotech took an in-depth look at what kind of design would best represent Donor Alliance’s value and uniqueness as an organization.

After a series of branding exercises and questionnaires, the group agreed on an easily recognizable and original design. A delicate balance of the main brand and sub-brands brought the design altogether.

It was important for Donor Alliance to implement new functionalities to better serve their large audience. A variety of new functionality was implemented such as engaging event pages, multilanguage pages, registration portals, partner pages, and interactive donor resources.

After implementing these functionalities, Donor Alliance saw a great boost in organic traffic and engagement on other channels.