R2L, one of Philadelphia’s finest dining hot spots offers an expansive 40-mile view, hand-crafted cocktails, and private event spaces that accommodate events from 12 to 300 people.
They reached out to Farotech with the goal to increase brand awareness and bookings through a variety of digital marketing methods. Our mission was to take this multifaceted, upscale eatery and market it to the masses.
In our early conversations with the decision makers at R2L, we learned of their desire to expand marketing outreach and capture new target audiences.
We instantly realized the value of an upscale restaurant with a chef-driven menu, panoramic views, and luxurious atmosphere – not to mention a location that also lends itself to both intimate and large gala-type events. We simply needed all of Philadelphia (and beyond) to know about it.
There were specific markets we knew would be essential to target for R2L: local travel websites, caterers, event planners, and specific local-based buyer personas. To get things rolling, we implemented the following digital-marketing strategies:
We knew the impetus to our strategical success would be persistence and consistency. Farotech relentlessly pursued the channels we put into place to effectively reach specific, yet-uncharted, target audiences.
This included the social syndication of SEO-driven content through all relevant channels, as well as capitalizing on R2L-specific campaigns like “NFL draft” (steak and beer) and highlighting any other specials or events of interest to locals and/or visitors.
As a result of Farotech’s strategic digital marketing, R2L produced more revenue in one week for the Democratic National Convention (DNC) than in the entire month of July the previous summer.
R2L also witnessed a 37% increase in visitors coming to the site by way of social media, with a 17% overall increase in leads from the year before. Among recognition from the media in the form of accolades, R2L received a coveted spot as one of “The Most Romantic Restaurants in Philadelphia” (CBS Philly).
