Seniority Healthcare

About this project

Seniority Healthcare, formerly CCS Healthcare, was founded in 2016. Their mission is focused on creating better health care for seniors through services such as home health care, mental health and dementia care, and telemedicine.

Seniority Healthcare contacted Farotech to help update their branding and make it more innovative, engaging, and memorable, so they could excel in their next level of growth as a company.

Finding the Right Name

After a thorough gap analysis of the company, Farotech collaborated with the CCS Healthcare team to discuss various new names for the company. Dozens of new names were proposed, and Farotech cross-checked potential new names with existing domain names and performed research into name meanings.

After careful consideration, countless surveys, and client questionnaires, CCS Healthcare was renamed Seniority Healthcare.

The Logo Process

Once the new name was finalized, Farotech used the results of the surveys and client questionnaires to create a new logo to match the new name. Various rounds of color and design variations were reviewed with the input of over 200 designers.

Once the logo was finalized, variations of the logo were created to fit with an array of marketing materials. This provided Seniority Healthcare with an arsenal of logo designs to choose from.

Updated Collateral

Now that the new logo was set, it was time to implement that logo into an array of new online and in-person marketing materials. Farotech helped Seniority Healthcare craft several onboarding brochures, checklists, PowerPoint slides, and flyers to help catapult Seniority Healthcare into the next chapter of growth.

Seniority Healthcare was anxious to use these newly updated materials to share their services with the greater Mount Laurel, NJ, area.

The Results

After rebranding and rebuilding their marketing materials, Seniority Healthcare was immediately able to confidently continue to the next level of expansion as a company by applying it to their own efforts such as their website.

Farotech was able to provide Seniority Healthcare with branding that not only reflects their growth as a company, but that also beautifully displays the lifesaving senior services that they offer.