Digital Marketing | SEO

South Island Orthopedics

About this project

South Island Orthopedics is a well-established, Long Island, NY-based medical office that offers orthopedic care and surgery out of four main locations. They came to Farotech looking to improve their online traffic and create more website conversions.

Farotech helped them create a detailed and well-thought-out marketing plan that included the optimization of various webpages as well as the development of marketing materials.

Hub & Spoke Process

Before working with Farotech, South Island Orthopedics lacked any layout or structure to their website. Farotech worked with South Island Orthopedics to create an organized and scalable site structure and develop search-engine-optimized content for each page.

Farotech also helped South Island Orthopedics communicate to their patient base that they serve both adults as well as pediatrics.

Content Optimization

In addition to creating an organized website structure, Farotech also helped South Island Orthopedics create search-engine-optimized content to draw more traffic and activity to their site.

This helped the site rank better in search engine results. This improvement in keyword usage, backlinking, and valuable written content increased website activity by over 200% and improved pages per session by almost 23%.

Valuable Content for Users

In an effort to establish South Island Orthopedics as a thought leader in their field, Farotech developed several high-quality offers. The goal of these offers is to nurture and educate leads after they engage with South Island Orthopedics.

Engaging contacts and potential patients in this way keeps them interested in the content, educates them, and establishes South Island Orthopedics as a strong leader in their field.

The Results

The combination of website content development and offer development led to incredible results for South Island Orthopedics. After the hub page was published, overall pageviews for this company grew by 86% and pages per session increased by 76%.

Both YoY and MoM data show more users were going to the site, looking at more pages, and spending more time on those pages compared to before the hub page was published.