Wellworks, a leading, innovative health and wellness company in the Tri-state Region, offers employers – of all shapes and sizes – an opportunity to incorporate wellness programs into the workplace.
Wellworks already had a well-established marketing plan, but needed the help of Farotech to effectively translate what employer-facilitated programs they offer and more importantly, how they work.
One of the hurdles Wellworks was eager to overcome was confusion involving exactly what a corporate wellness program is and how it’s utilized in a workplace environment. Our Farotech content specialists embraced this challenge and worked diligently to clearly explain Wellworks’ programs on their website and in all of their content.
A web redesign (in 2014) helped to provide a fresh, updated look. Farotech also assisted in a mobile app design change and content revisions for select web pages.
As we continued to discover how to best convey the services Wellworks offers their target audience, we were able to construct a marketing-improvement plan that included:
The flexing of our marketing muscles was beginning to pay off. Analytics demonstrated that organic (non-advertising) searches for Wellworks sprinted from 800 to 5,750 per month (from 2013 to present) and we knew this number would improve even more thanks to our well-established marketing strategy.
We also help Wellworks create a plan to hone in on their target audience, as well.
SEO for Wellworks has gone gangbusters. Our writing experts went to task to maximize keywords and strategies to increase traffic, while also making content more clear, concise, and accessible to target audiences. In addition to the burst in organic searches, we witnessed the rise in overall web visits.
From 2013 to recent months, site visits tripled from 4,000 per month to 12,500 per month. We’ve also seen social media rise in visits from 35 per month in 2013 to over 600 by September, 2016.
