Town Center Orthopedics

Town Center Orthopaedics is a growing orthopedic group that found them a bit too boxed in when working with a digital marketing orthopedic specialty group. While it helped them initially get started, their templated strategy and website made it difficult to really expand their reach and help them stand out from other similar practices.

Farotech helped them aggressively get their marketing where it needed to be while Town Center Orthopaedics continued to open more offices and expand their business.

After collaborating with Farotech, Town Center Orthopaedics was able to discover where their current marketing efforts were lacking and then put together a roadmap to quickly reach these goals.

In addition to finding ways to improve their website, SEO, and ads, Farotech laid out some new initiatives going forward. Expanding their HIPAA compliance for both their website and email platform, improving their reputation management, and creating a better patient-acquisition platform were at the top of their list.

Once the website was completed, Farotech was able to work with Town Center Orthopaedics on a variety of digital marketing initiatives.

As a part of the digital marketing refresh, Farotech helped create numerous new graphical assets to use on initiatives such as email, search ads, and offers. This, along with consistent valuable content, really propelled patient leads and awareness. Optimizing various doctor listings and reputation management also helped bring consistency across the board.